Client: Agile DNA. Agency: Creads
- Creation of the company logo. A company innovative, at the heart of developments in media and technology, operating at the level of the middle market companies (10 to 70 m€ CA) to provide and outsourcing skills on functions out of core business as the strategy and its operational variations: marketing, sales, customer service, all of the dimensions of the web, CRM and Information systems.
- Values to convey: Innovation, dynamic, moving, institutional, clean, elegant, sober, agility…
- Application support: logo for all types of media marketing, slideshow presentation, header, platelets, site internet storefront, business cards.
Creative approach
- Use the metaphor of DNA by the use of a typo and a two-tone baseline Recalling the representation of the molecule.
- Can be read in french (DNA) but also recalls the anglo saxon DNA…
- DNA symbol which evokes the solidity, the competence of the company.
- Typo "Agile" light, cursive, mobile with a touch of distinction. Reminder of red in the point.
Steps
- Stylized DNA molecule
- Choosing a typo wide grease, "colorable into segments".
- Choice of the final font.
- Adding a row using the DNA metaphor.
- Versions white background, black background.
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- Final version, with the baseline
- Put online on the site Creads.
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