Client: Agile DNA. Agency: Creads

  • Creation of the company logo. A company innovative, at the heart of developments in media and technology, operating at the level of the middle market companies (10 to 70 m€ CA) to provide and outsourcing skills on functions out of core business as the strategy and its operational variations: marketing, sales, customer service, all of the dimensions of the web, CRM and Information systems.
  • Values to convey: Innovation, dynamic, moving, institutional, clean, elegant, sober, agility…
  • Application support: logo for all types of media marketing, slideshow presentation, header, platelets, site internet storefront, business cards.

Creative approach

  • Use the metaphor of DNA by the use of a typo and a two-tone baseline Recalling the representation of the molecule.
  • Can be read in french (DNA) but also recalls the anglo saxon DNA…
  • DNA symbol which evokes the solidity, the competence of the company.
  • Typo "Agile" light, cursive, mobile with a touch of distinction. Reminder of red in the point.

Steps

  • Stylized DNA molecule

DNA

  • Choosing a typo wide grease, "colorable into segments".

steps

  • Choice of the final font.
  • Adding a row using the DNA metaphor.
  • Versions white background, black background.
DNA-agile DNA-agile-black
  • Final version, with the baseline

DNA-agile-def

  • Put online on the site Creads.

Creads